Quite an interesting battle in the Beauty and cosmetics section with 'above the line giant' BBH vs. 'digital hot shop' Dare vs. 'the borg' AKQA. All these top tier companies are doing great work for the same brand - Axe (aka Lynx in the UK). My tip is for Lynx Blow. It has the most innovative and engaging interaction, reinventing John Maeda's reactive square for the game of seduction.
Other notable nominees include Poke with Zopa, the innovative peer-to-peer lending service,Mook with Peroni. and the most excellent pro-blogger Regine Debatty with we make money not art
Tuesday, April 10, 2007
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This input mechanism has been popularised (and brought to attention) by the WarioWare mini-games on the Nintendo DS>
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