Thursday, January 04, 2007

What is the 1% rule?

Only 1% of an online audience will actively contribute. This has been my rule of thumb for online projects, interesting that it's become a 'rule'.

"So what's the conclusion? Only that you shouldn't expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders."

Guardian article from July 20, 2006

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