Wednesday, January 31, 2007

Yahoo's Brand Universe Launches

Yahoo’s brand-centric sites, announced in November 2006 and dubbed “Brand Universe”, have started to go live. These sites each revolve around a single popular brand - like this one on the Nintendo Wii - and have almost no original content. Instead, Yahoo is taking content from Flickr,, Yahoo Answers and other Yahoo properties, along with some slick graphics, and hoping for page views.

Source: TechCrunch

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